Affiliate Disclosure
Straight up: FootballFirst makes money through affiliate links.
What that means
When the AI scout suggests a flight, hotel, or match ticket, and you click the “Book” button, you're sent to a partner site with a tracking marker attached to the URL. If you book, the partner pays us a small commission — typically 2–6% of what you paid.
You never pay more because of this. The price you see on Booking.com or Aviasales is the same whether you clicked through us or went there directly. The commission comes out of the partner's margin, not your wallet.
Who our partners are
- Flights: Aviasales / Skyscanner, via the Travelpayouts network.
- Hotels: Booking.com, via the Travelpayouts network.
- Match tickets: P1 Travel (where available), Viagogo as a fallback.
We display these options because they give good coverage and fair prices, not because they pay the most commission. If a partner drops in quality, we'll drop them.
What we don't do
- We don't charge you booking fees, service fees, or any hidden cost. Ever.
- We don't hide the fact that links are affiliate links — every “Book” button on this site is one.
- We don't inflate prices to skim margin. We literally can't — the partner sets the price.
- We don't favour worse options because they pay better commission. If Booking.com ever offered us 50% commission for steering you to a shit hotel, we'd still send you to the better one (and then probably write a blog post about it).
Why we tell you this
Because it's the right thing to do, and because EU/UK/US rules require it anyway. A site that hides its commercial model is a site that's lying to you.
If you prefer not to click our affiliate links, that's fine — just go directly to the partner site and search yourself. You'll get the same price. We'll just earn nothing on that trip, and we'll survive.